![]() A website that is mainly visited by people under the age of 35. This Kenyan media group wanted to rebuild its Daily Nation website from scratch. To complete the digital transformation, we then implemented step-by-step improvements in content creation, performance and advertising revenue through validated learning.Īfter we created the Volkskrant app in 2018, we were recommended by De Persgroep to Nation Media Group, publisher of several major African newspapers, and maker of television and radio programs. Together with creative agency Morrow, we created a new website as the first step in the rebranding of the ambitious Nation Media Group. Not only because of the ambitions and the necessary cultural differences, but also because the project came about without physical cooperation from the team due to corona. ![]() Goal: discover new ways to make money online with content. A completely new, mobile-first website for one of the largest newspapers in Africa. ![]()
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